Lately more than ever in this digital age of distractions I’ve found that procrastination is becoming a bigger and bigger problem. I don’t believe I’m the only person noticing this problem, so this is something I want to touch on.
I don’t notice this problem solely in business either. This issue seems to apply to not only your work life, but also your personal life. For example, in my free time I find great pleasure in coaching a kids sports team, and in these kids I see a definite difference in the level of distraction now vs back when I was playing sports as a child. With the digital age of games and digital media, the kids seem to be constantly engulfed in this world and it becomes more and more difficult to maintain their attention for the task at hand. I see this constantly in business too, people are constantly talking about media trends and the latest big thing, showing that they are fully engulfed in these distractions and becoming less and less able to focus on the current task at hand.
We will continue on this topic later, but I would love to hear some comments about the readers opinions on this issue.
Until next time,
Networking vs Sales Prospecting, Which is the Best Fit for You?
One of the lessons I’ve recently begun to teach is the difference between networking and business prospecting, and how they have drastically different approaches, and different outcomes. Which is more effective? Which is the best for you to find your clients? Let’s explore more!
I define sales prospecting as the act of reaching out to people with the intent of telling them about a promotion or an offer. In the act of prospecting you generally have an idea of what you will sell or attempt to sell to the lead when you reach out.
Networking on the other hand is more about meeting people. I find something as simple as creating generic marketing materials, rather than price or product focussed materials and approaching the community with an introduction as simple as “Hello, I’m with XYZ Company and I’m just out in the community trying to get to know the local businesses/people. If you ever need help or have any questions about (Product or Service you Sell) I’m your guy!”
Now that we’ve defined the difference between the two, which would you believe to be more effective?
Personally, I find the networking approach to be substantially more effective. Nobody slams the door in your face when you’re just saying hello rather than selling them something! Also, you build a longer term funnel that way by being able to follow up by hosting community events later on and inviting everyone you’ve met on your networking ventures.
Until Next Time,