Today, I’ve had the opportunity to interview a professional that is truly self-made. Someone who started a company from nothing more than an idea, and has worked his ass off to turn this company into something that not only allows him to be better but also betters the lives of his employees and clients alike. Allen Hewitt is the Founder and Owner of North Western Synthetic Grass.
Please describe what you do as your profession.
I own North Western Property Maintenance Inc. We specialize in 3 areas; synthetic grass installation, synthetic grass distribution, and salting/plowing. As the owner, I motivate my team to drive our company goals and mission.
What made you want to get into business?
In short, it was a complete fluke. I was fired from my previous sales position. At that exact moment I told myself I would never work FOR someone again. With my only expense at that time being a mortgage. Ironically, I started off doing the very first thing I did to make money when I was 12. I took my parents lawn mower and started knocking on doors. When I started the business it was more about proving myself and surviving. Since the beginning, we have grown to a staff of 12 employees and millions of dollars in revenue, how things have changed.
What is your biggest motivator day to day? What keeps you going?
There are a few motivators that keep me hustling.
1) The knowledge that my efforts directly contribute to the betterment of my employee’s kids, wives, and significant others.
2) Competitiveness, I want our team to be the best. I want our reputation to be the best. At the end of the day, we do not want to compete, we want to dominate. Having these values forces massive action and they act as gigantic drivers for me.
3) Customers – Knowing that we can drastically change any clients yard for the better in less than 5 days ensures I am always in a hurry to help. This helps push me forward.
What would you say is the key to your success?
Four factors have contributed to my success:
1) Athletics – by treating my body like a Ferrari I can outwork and out hustle my competitors. My physical and mental health allows my vision/focus to stay clear. This is completed by being physically active.
2) Went all in –I came across the product (synthetic grass) while walking my dog one evening. I knew it would be a hit and got in my car and drove to Alberta to visit a supplier the next day. I then spent the company’s savings on attending a massive home show telling the world that we install synthetic grass. My ability to control fear and push through resistance guaranteed our inevitable success.
3) Humility in Success – I still pick up the phone at any given time of the day. I will still put on work boots and get to the shop floor. My skill set is not above a broom. In order to feel the heartbeat of the company, as leaders, we need to be on the shop floor, next to the accountant and in the face of as many customers as we can. My humility helps to ensure continued success.
4) Mentors/Good Family – By nothing more than luck I have surrounded myself with incredibly generous (with their time and advice) mentors. These are the type of people that have “been there done that” owning companies that are generating 20 million + in sales. To have access to their brains and advice is a huge advantage. I was also fortunate in having easy going parents (both teachers) and loving/supportive Sisters, Cousins, Aunts Uncles and Grandparents. I was never pushed to succeed but swayed politely to be humble and do the right thing.
What do you believe the future holds for you?
Business: The path of life will force you to go left or right. I am certain that I will be steered into another business venture completely different than the one I am in. I will acquire and or start more businesses and will see NWPM hit 10 million in sales within 5 years.
Finally, how do you define success? Is it a dollar amount, a certain lifestyle, something else?
That is an in-depth question, that I haven’t, but should put more thought into. As of today, I would define my life as being successful if I helped people achieve more.
To define the success of my business it would be to hit 10 million in sales.
Money and or purpose are required to be successful. I don’t care who you run into in life, no one will ever tell you (with a straight face) that they will not take a Rolex watch for free or turn down money offered to them with no strings attached. Money is important as with it you can do more good than without it. I’d rather be unhappy and rich than unhappy and poor.
However, in my opinion “next level” successful players in the world have a laser focus purpose (Mother Teresa, Terry Fox..). If you have a “worthy” purpose you can achieve success without possessions or money. And without doubt, achieve a greater lasting legacy.
In conclusion, the easy way to ensure a “successful” life in my eyes is to make money, be generous by striving to make others become a greater “them” and if you really want to have the holy grail of success find a purpose that helps people and hit a home run with it.
Though we all have different opinions of success, it’s clear that Mr.Hewitt here is motivated by what is inside him, and what he can for the people, and the world around him. People like this don’t build and scale businesses to make money, they do it to make a difference in the lives of others. Whether those people are employees or clients, I personally believe that Mr.Hewitt is making a difference.
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Until Next Time,
Today we have an interview with somebody who I believe has embodied the spirit of “hustling” in his career. Somebody whom I believe has a perspective that would benefit the reading Audience. When looking for interview subjects I look for people that have truly embodied the hustle, have had to grind their way to the top, and have a fiery passion for the climb to success. I believe that the man we speak to today truly embodies these characteristics. This gentleman has a passion that is contagious. Each time I speak to him I find myself motivated to push myself even harder. I hope each and everyone of you can gain something from this as I have!
Morgan Walls is the Sales and Marketing Manager for Grant Cardone Canada. The organization provides training solutions to sales businesses in a B2B environment.
Question: Please describe what you do as your profession.
Answer: I’m a Sales and Marketing Manager for Grant Cardone Canada. I help companies and individuals grow their sales by developing their people and giving them solutions to
everyday sales challenges.
Question: What made you want to get into business?
Answer: I have a passion for education, sales and helping people. My track coach in High School handed me a book, a copy of Rich Dad Poor Dad. It made me realize that the normal path that people are sent down (university, job, house, etc.. ) doesn’t really lead to
wealth and prosperity. From that point on I began reading books on business and
investing. It lit the embers for a growing obsession of how I could become successful.
Fast forward a few years and I had to drop out of college because I ran out of money
and chose between taking a job selling knives or working in a factory.. and so my Sales
Journey began. I knocked door to door all day each day, and then moved into a few
other roles. After being in sales for a number of years I realized how many people
struggled in the business because they weren’t properly trained on how to do their job.
Grant Cardone has helped tens of thousands of people increase their incomes, provide
for their families and improve their lives — So when I got the chance to be a part of the
Team, I jumped at the opportunity.
Question: What is your biggest motivator day to day? What keeps you going?
Answer: I want to be “the guy”. No, really. I’m obsessed with pushing myself to the next level and being the person I know I can be. I have this image in my head of the future me that I’m chasing, the confident, successful, philanthropic, globe trotter that has an amazing family, flourishing businesses and is loved and respected all over the world. So every day I am sort of carving out a little bit more of that person. So when things get tough I know that I have to push forward to get a little closer or risk getting further away.
Every day twice a day, I write down some of the goals that this future me has achieved,
so I am always looking and trying to move towards some part of him.
The flip side is what I’m moving away from. I grew up without a lot of money so I know
how stressful life is for people that are struggling to make ends meet. I know first hand
the strain that puts on a family. I want my future children to have every opportunity to
succeed and have a great life so I work hard to ensure I can create that for them.
Question: What would you say is the key to your success?
Answer: Resilience. I refuse to quit on my vision of life. I’ve “failed” at a lot of things and put myself in a lot of very difficult positions, sometimes just to see if I could do them. It
taught me that no matter what I can keep pushing forwards – and that’s the biggest thing
that has gotten me this far. I can persist and move forward through any challenge and
adversity. When I started with this business, my first few months I was making less than $500.00 a month for the first few months while working 14/15 hour days. 10 plus hours of cold calls, hundreds of hand written letters, and studying business and sales into the late hours of the night. I hated it. I hated literally every second of it, but I knew that was just a chapter that I had to go through to get to the next chapter. I also knew that if I gave up I would have to go through that chapter again later down the road. Everything we do
rewards us three to six months down the road.
Eventually, given the targets that I have.. big targets and big goals, at some point or
another I was going to have to go through the pain and challenges of creating
something meaningful, creating my vehicle for success. I also believe in what we’re
creating, so that allows me to show up in integrity.
The other thing is I’m willing to sacrifice comfort, friends, time out etc for what I want
without a second thought. If someone or something is countering my purposes, they’re
gone. It might be harsh – and it is to some degree – but I refuse to allow threats to what
I’m doing stay in my environment.
Question: What do you believe the future holds for you?
Answer: I’m going to help a lot of people. I’m realizing more and more that our society is sort of asleep. I see it as a duty to put myself in a position to effect positive change and help people become more educated and prosperous in their lives.
I am going to invest into education all over the world, and help people understand the
principles of how to improve their lives. Most people, our society, is asleep. Especially
here in Canada, we have this veneer that everything is okay, but most people are
struggling to get by every day, I want to change that. People know that more is out
there, but they don’t believe that it is for them. I want to help them know that it can be.
6. Finally, how do you define success? Is it a dollar amount, a certain lifestyle,
Success to me is continually striving for and hitting bigger targets. It’s continuing to
expand and grow in all areas of life. I have massive financial targets, but they’re simply
there to provide the resources to fuel my life. It’s constant movement and expansion. It
isn’t a specific place, it is not something I am going to get to and say great I’m done I’ve
made it, it is just being in a state where I am constantly growing and expanding. Once
I’ve impacted a lot of people, ask me again, I might have a different answer. I’m just
A HUGE Thank You to Morgan for sharing his experiences with us here today. I hope you can all learn something from this man’s unique perspective and extreme passion for what he does everyday!
Until Next Time,
(Photo Attached Provided by Interview Subject)